Visualizing Your Art:  Mastering Instagram for Artists with Betsy Lazow

Thursday, October 16 @ 6 – 7:30 PM

Club Members Only — login to purchase tickets

Main Gallery | The Barn
6980 Cambridge Avenue
Mariemont, OH  45227

$15 per person (includes lite refreshments)

This session is part of a subset program series organized by the WACC Program Committee, Mary Ward and Betsy Lazow.

Questions / Comments —  waccprogramchair@gmail.com

The Instagram for Artists program is for artists of all mediums, aspiring artists, creative individuals who are seeking to expand their reach and engagement. Join Betsy Lazow as she shares the knowledge and practical steps to effectively utilize Instagram as a platform to showcase your artwork, connect with audiences, and potentially generate art-related opportunities. Betsy’s presentation will guide attendees through the essential steps of establishing and maintaining a successful art-focused Instagram presence. She will cover technical setup, content creation strategies, and will highlight inspiriting examples from other artists.
 
Betsy Lazow, a Cincinnati-based artist, stationer, and business owner, brings a unique blend of creative talent and strategic business acumen to her work. Specializing in watercolor and graphic design, she works with clients to bring their ideas to life on paper. Before starting her own venture in 2022, Betsy built a robust digital marketing career in New York City, spending seven years at American Express and Squarespace. During that time, she was instrumental in developing business and marketing strategies for new product launches, collaborating with creative teams on ad campaigns, and meticulously tracking performance across platforms. Today, while her artistic pursuits take center stage, her prior experience in marketing remains invaluable for growing and maintaining her client base.